There’s a growing world of innovative and niche ready-to-drink (RTD) beverages catering to more adventurous palates and lifestyle preferences. These include craft cocktail RTD's, which replicate complex bar-style cocktails like Negronis, Old Fashioneds, or Espresso Martinis with high-quality spirits and artisanal ingredients. There's also a rise in low- and no-alcohol RTD's, targeting health-conscious consumers with botanical blends, adaptogens, and natural flavours that mimic the cocktail experience without the buzz.
Hard teas and coffees, sake-based seltzers, amaro spritzes, and CBD-infused drinks are also carving out space, offering unique combinations of flavour, function, and convenience. These often come from boutique distilleries or craft beverage companies, reflecting a focus on authenticity, premium ingredients, and inventive pairings, making them popular among drinkers looking to explore beyond the usual canned cocktails.
From Suntory's No. 1 Premix in Japan, comes Suntory -196 Double Grape! Using Suntory's Freeze Crush Technology™, grapes are frozen and crushed at -196°C, then infused with spirits to maintain a bold, full-fruit flavour. WHOLE, FREEZE, CRUSH. Extreme Japanese Spirit! 0g added sugar and only 112 calories per serve.
From Suntory's No. 1 Premix in Japan, comes Suntory -196 Double Peach! Using Suntory's Freeze Crush Technology™, peaches are frozen at -196°C, crushed and then infused with spirits to maintain a bold, full-fruit flavour. WHOLE, FREEZE, CRUSH. Extreme Japanese Spirit! 0g added sugar and only 112 calories per serve.
From Suntory's No. 1 Premix in Japan, comes Suntory -196 Double Lemon! Using Suntory's Freeze Crush Technology™, whole lemons are frozen and crushed at -196°C, then infused with spirits to maintain a bold, full-fruit flavour. WHOLE, FREEZE, CRUSH. Extreme Japanese Spirit! 0.3g added sugar and only 122 calories per serve.
From Suntory's No. 1 Premix in Japan, comes Suntory -196 Double Lemon! Using Suntory's Freeze Crush Technology™, whole lemons are frozen and crushed at -196°C, then infused with spirits to maintain a bold, full-fruit flavour. WHOLE, FREEZE, CRUSH. Extreme Japanese Spirit! 0.3g added sugar and only 122 calories per serve.
From Suntory's No. 1 Premix in Japan, comes the Suntory -196 Variety Pack! The variety pack contains all your favourite flavours of -196 and are perfect for sharing! Using Suntory's Freeze Crush Technology™, to freeze whole fruits, crush them at -196°C, then infuse them with spirits to maintain a full, natural fruit flavour. WHOLE, FREEZE, CRUSH. Extreme Japanese Spirit!
