American Whiskey is a diverse category of spirits made in the United States, defined by its use of various grains—most commonly corn, rye, wheat, and barley—and its distinctive production and ageing techniques. The most well-known style is Bourbon, which must be made from at least 51% corn and aged in new charred oak barrels, resulting in a sweet, rich profile with notes of vanilla, caramel, and oak. Rye whiskey, made from at least 51% rye, is typically spicier and drier, with bold, peppery flavors.
Other styles include Tennessee Whiskey, similar to bourbon but filtered through charcoal (Lincoln County Process) for added smoothness, and corn whiskey, which uses at least 80% corn and may be unaged or lightly aged. American whiskeys are known for their bold, robust flavours and are often enjoyed neat, on the rocks, or in iconic cocktails like the Old Fashioned, Whiskey Sour, and Manhattan.
In 1874, M.W. Heron took harsh Whiskeys of the time and mixed them with his own blend of fruit and spices to create a whiskey that could be enjoyed comfortably. Since then, Southern Comfort has been spreading the soulful and vibrant spirit of New Orleans.
Jack Daniel's Tennessee Apple has the unique character of Jack Daniel's Tennessee Whiskey coupled with crisp green apple for a fresh and rewarding taste. It's bold, refreshing, and exceptionally smooth. Made with real, crisp apples this whiskey delivers bold character.
Jim Beam White Label Bourbon was originally distilled in 1795 and Jim Beam has gone on to become the stuff that legends are made of. An icon around the world and the number one selling Bourbon, Jim Beam is distilled using only the finest products. Elegant. Smooth. Refined. That’s what 4 years of aging in newly charred American white oak barrels does to our bourbon. Enjoy it neat or in a classic Jim Beam and cola.
We take the liquid we extract from our barrels, blend it with extra-aged Kentucky straight bourbon whiskey and bottle it at 90 proof to create premium bourbon with extra depth and complexity. Designed to be enjoyed neat or on the rocks, Jim Beam Devil’s Cut has a robust flavour with deep colour, aroma and character.
Maker's Mark Kentucky is a hand-made bourbon using old style methods that have been used for centuries. It's unique and full-flavoured, and every bottle is hand-dipped in red wax to give it a truly distinctive appeal.
